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Liquor Store Signage Midwest

 

J Street Liquor (Rem.)
Richmond, IN
Photo courtesy Alan Culley

The J Street Liquor has one of those classic neighborhood signs that looks familiar the moment you see it. Advertising package liquor, beer, and wine, the old marquee has been welcoming customers on the northeast side of Richmond for decades. 03-09

Mounted to the side of a brick building, the sign is a great example of the straightforward roadside advertising that once filled towns across the Midwest. It may not be flashy, but it's exactly the kind of sign that catches your eye as you drive by.

Today, the business operates as J Street Carry Out, and the old marquee is still part of the storefront. It's nice to see a vintage sign like this continue doing the job it was built to do.

UPDATE: J Street Carry Out is still open, and the classic roadside sign was removed some years ago and replaced with a boring plastic sign. 07-26

 

 

Fred's Shed
Middletown, IN
Photo courtesy Alan Culley

Fred's Shed has the kind of sign that makes you slow down for a second look. While the lower portion still lights up, the missing neon tubes across the top tell the story of a sign that's been standing through many years of Indiana weather. 04-09

The rustic-looking liquor store has been a familiar stop in Middletown for decades. Its barn-like appearance and vintage roadside marquee give it plenty of small-town character.

Even with a little wear and tear, the sign still has more personality than most modern replacements. Sometimes a few missing tubes only add to the charm.

UPDATE: Not sure if this Fred's Shed location is still open, and the old roadside sign remains standing. It may not glow quite like it once did, but it's still a welcome sight along the road. 07-26

 

 

Cal's Liquors (Demolished)
Chicago, IL
Photo courtesy Richard Weiss

Cal's Liquors was one of those classic Chicago corner taverns that looked like it belonged in another era. Sitting just a few blocks from the Sears Tower, the low brick building and its big neon sign stood out among the surrounding downtown streets. 11-09

The business opened in 1947 as both a neighborhood liquor store and bar. Over the years, it became a favorite stop for everyone from downtown workers to music fans looking for a place with plenty of character.

The sign was every bit as memorable as the building itself. Hanging over the corner, it was the kind of neon landmark that made you wish every city still had places like this.

UPDATE: Cal's Liquors closed at the end of 2012, and the building has since been demolished. The famous neon sign was saved before demolition, but its current home isn't known. Thankfully, photos like this preserve one of Chicago's great roadside landmarks. 07-26

 

 

88 Tavern Beloit WIThe Stoop (Gone)
Rockford, IL
Photo courtesy Kelly Sullivan

An old vertical neon sign is the first thing that stood out at this corner building in Rockford. Even though the business had changed over the years, the vintage marquee gave the place plenty of personality. 09-10

The sign originally belonged to the Tenstopet Tavern, a neighborhood bar that occupied the building for many years. When the property later became a convenience store known as The Stoop, the old sign remained, preserving a small piece of the building's past.

At the time this photo was taken, the sign was still in good shape and was known to light up at night. It was the kind of neighborhood landmark that gave the building far more character than a modern storefront ever could.

UPDATE: The convenience store remains in business, but the old Tenstopet sign was removed sometime before 2017. Fortunately, photos like this preserve a great piece of Rockford's roadside history. 07-26

 

 

House of Bottles
Loves Park, IL
Photo courtesy Kelly Sullivan

It's hard to miss this place when driving through Loves Park. The front of the building is practically one giant sign, with huge neon lettering stretching across the facade while a matching pole sign stands proudly near the road. It's a bold design that turns an ordinary liquor store into a genuine roadside attraction. 07-11

Unlike most stores that simply hang a sign above the entrance, House of Bottles made the entire front of the building part of its advertising. The oversized neon gives the storefront a larger-than-life look that's impossible to ignore, especially after dark when the lights are glowing.

The building has been a familiar stop for generations of customers looking for beer, wine, and spirits. Its distinctive signs, built by the Rockford-based C.A. Pierce Sign Company, have helped make it one of the area's best-known roadside landmarks.

It's easy to imagine countless travelers spotting the bright neon from down the road and deciding to pull in. That's exactly what great roadside signs were designed to do, and this one still does the job remarkably well.

 

House of Bottles
Loves Park, IL
Photo courtesy Kelly Sullivan

Even the freestanding pole sign could have carried the business on its own, but paired with the giant facade signs, it creates a combination that's hard to forget. Few liquor stores ever went to this much effort to stand out, which is one reason this place remains so memorable.

UPDATE: House of Bottles is still open, and both the giant facade signs and the roadside pole sign remain. It's great to see such a unique example of roadside neon still standing along Route 251. 07-26

 

 

Leo's Liquors (Rem.)
Brookfield, IL
Photo by RoadsidePeek.com

Few buildings are as recognizable in Brookfield as this wedge-shaped corner storefront at the Eight Corners intersection. Add the glowing neon script wrapping around the front and both sides of the building, and it's easy to see why Leo's Liquors was such a memorable stop for anyone passing through town. 10-13

The building did as much advertising as the signs. Sitting on its pie-shaped lot, it naturally caught the attention of motorists approaching from several directions, while the matching cursive neon gave the store a polished, unmistakable look day and night. It was the kind of corner that made you glance twice as you drove through town.

Unlike many neighborhood liquor stores that relied on a single roadside marquee, Leo's carried its neon around the building itself. Whether you approached from Broadway or another leg of the intersection, there was no mistaking where you were. It was a simple idea, but one that made the store stand out for decades.

 

Close-up of Leo's Liquor signage (Rem.)
Brookfield, IL
Photo by RoadsidePeek.com

Leo's has long been a neighborhood destination for beer, wine, and spirits, and the distinctive building became just as well known as the business inside. Even people who never stopped in probably remember driving past those bright script signs over the years.

Unfortunately, not every classic sign gets a second chance. After more than 50 years, the original neon script was removed during a storefront renovation in late 2013 and replaced with modern channel lettering. The new signs may be easier to maintain, but they don't capture the same mid-century charm that made the old storefront so memorable.

UPDATE: Leo's Self Service Liquors is still open, but the vintage neon signs shown here were removed shortly after this photo was taken. 07-26

 

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© Copyright 1998-2026 Syd Nagoshi. All rights reserved. No portion of this document may be reproduced, copied or revised without written permission of the author.