The lettering at Silver Dollar in Price looks a little more gold than silver, but the invitation still gets across. The bold storefront treatment gives this downtown watering hole a personality you can recognize without a flashing arrow or oversized mascot.
The Silver Dollar name also appears on old Price trade tokens, including one promising ten cents in merchandise. Such tokens were once a practical way for businesses to encourage another visit. That’s a fitting little souvenir for a place named after money.
UPDATE: The business is listed as Silver Dollar Sports Club along Main Street. The establishment appears to date back to the post-Prohibition era of the late 1930s to early 1940s. The sign looks to have been installed during a 1950s/1960s commercial modernization period featuring its warm incadescent chasing bulbs and mid-century script and block typography. 06-26
Montgomery Hotel and Bar
Gillette, WY Photo courtesy Tony Craig
The vertical sign at Montgomery Hotel and Bar belongs to downtown Gillette, despite sometimes being identified as a Buffalo landmark. Its hotel lettering recalls a time when finding a room and a drink could be handled through the same entrance.
Built in 1911, the Montgomery helped accommodate a railroad town’s travelers and crews. The hotel became part of the commercial district along Gillette Avenue, where lodging houses, stores, and saloons served a growing northeastern Wyoming community.
UPDATE: The ground floor continues operating as Montgomery Bar, affectionately called “The Monkey.” The old hotel use has changed, but the familiar marquee preserves that earlier identity. It’s a welcome survivor from before an overnight stop usually meant heading for an interstate exit. 06-26
4 Aces Lounge
Hardin, MT Photo courtesy Tony Craig
The neon martini glass at 4
Aces Lounge makes a convincing invitation above downtown Hardin. Four playing cards and bright lettering complete a display that gives you plenty to photograph before deciding whether to head inside. It’s the sort of sign that rewards coming back after sunset.
The business was known as Dan’s Bar by 1940 and had become the Four Aces by 1962. Its sign likely belongs to that earlier period, when taverns used cocktail imagery and playful neon details to stand apart from neighboring storefronts. The combination gives this small Montana watering hole an especially memorable face.
UPDATE: Four Aces continues operating along Third Street West with dining, gaming, and a liquor store. Broasted chicken and burgers provide another reason to stop beneath the familiar sign. Apparently, the martini glass doesn’t tell the whole menu story, although it does an excellent job getting your attention from the street. 06-26
Cassie's Bar
Cody, WY Photo courtesy Tony Craig
The parrot above Cassie’s Bar gives this Cody roadside sign an unexpected tropical touch. In a town better known for cowboys and Yellowstone travelers, the colorful bird makes sure the place has an identity of its own. You don’t need to know the history to realize this isn’t an ordinary restaurant entrance.
Cassie Waters opened Waters’ Place in 1922, followed by Cassie’s Supper Club in 1933. Her history included operating a brothel, but the supper club developed a lasting reputation for dining, music, and dancing. Generations of locals made their own memories here, adding considerably more to the story than its colorful beginnings.
UPDATE: After closing in 2024, Cassie’s reopened in April 2026 following a major renovation led by local businesspeople. Now operating as Cassie’s Steakhouse & Saloon, the venue has brought meals and dancing back to the property. The familiar parrot remains part of the welcome, watching over another chapter in this Cody gathering place. 06-26
Ray's Tavern
Green River, UT Photo by RoadsidePeek.com
The neon arrow at Ray's
Tavern points toward one of Green River’s familiar gathering places. Along Broadway, it does exactly what a good roadside sign should do: catch your attention and make the entrance easy to find. After a long drive across eastern Utah, that’s useful advertising.
Ray’s dates to 1943 and became especially popular with river runners returning from trips through the surrounding canyon country. Its frontage once welcomed boaters specifically before adopting “The Place for Everyone.” Burgers and steaks helped broaden the invitation to cyclists, motorcyclists, and travelers whose adventures stayed firmly on dry land.
UPDATE: Ray’s continues serving locals, travelers, and outdoor adventurers. The vintage arrow remains part of the appeal, marking a place where a day on the river can end with something off the grill. Thankfully, this old sign still has somewhere to send you, and the welcome extends beyond anyone carrying a paddle. 06-26
Patsy's Niteclub (Gone)
Pueblo, CO Photo by RoadsidePeek.com
The blue neon and clinking cocktail glasses at Patsy’s Niteclub made an evening in Pueblo a little more colorful. The animated glasses gave the sign something to do besides spell out a name, making it worth lingering with the camera. You could enjoy the toast without ever ordering a drink.
The club stood along South Santa Fe Avenue, part of Pueblo’s collection of independent bars and nightspots. Its operating dates remain elusive, but the sign clearly belonged to an advertising tradition that treated a cocktail as a small neon performance. Movement and color could make a modest storefront difficult to overlook.
UPDATE: Patsy’s is closed, and the familiar sign has reportedly been removed. Its present whereabouts remain unconfirmed, so I wouldn’t give it a final resting place just yet. This photograph preserves the display from when the glasses still offered passing motorists a bright blue toast. 06-26
Gino's Lounge (Gone)
Pueblo, CO Photo by RoadsidePeek.com
The flowing neon lettering at Gino’s Lounge gave this Pueblo storefront a welcome with some style. It’s the sort of sign that makes you stop for a photograph even when you know very little about the business inside. The lettering alone was enough to make this one worth remembering.
City architectural research places Gino’s in the West Seventh Street building by the late 1970s or early 1980s. Earlier occupants included the Tremblay Cafe in 1935 and the Holiday Inn Tavern, while hotel rooms occupied space above. The building had quite a hospitality history before Gino’s name appeared out front.
UPDATE: Gino’s has closed, and its neon sign was removed. “7th Street Station” lettering also belonged to the property’s earlier history, predating 1981, rather than necessarily identifying its newest tenant. The photograph preserves another layer of Pueblo’s tavern past, in a building that has welcomed customers under several different names. 06-26
Silver Dollar
Cassie's Bar
Patsy's Niteclub (Gone)
Gino's Lounge (Gone)
