 Jolly Wash (Gone)
Memphis, TN
Photo courtesy Sherry McGee
The smiling automobile above Jolly Wash looked positively pleased about getting cleaned up. Its cartoon expression gave this Memphis car wash an appropriately cheerful introduction, making the sign more memorable than a simple list of services. Even drivers with spotless cars had a reason to notice the mascot. 09-06
Located along North Watkins Street in the Frayser neighborhood, the business offered automatic washing and self-service bays. The character tied directly to the service, turning the customer’s own vehicle into the subject of the advertisement. It was a practical roadside idea with a sense of humor, giving a neighborhood business an identity beyond its equipment and concrete wash bays.
UPDATE: The original Jolly Wash has closed, and the smiling-car sign has been removed. Another small business supplied a memorable roadside character without needing to become a tourist attraction. 08-26
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