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Other Roadside Signage Central California
Tagus Theatre

 

Tagus Country Theatre
Tulare/Visalia, CA
Photo courtesy Dave & Debra van Hulsteyn

Here's a shot of the "world famous" Tagus Country Theatre sign in the Tulare/Visalia area. Tagus Ranch has quite a history in the Central valley, including serving as a camp for German and Italian prisoners back during World War II. Current word is that Tulare would like to develop around the area.

The deteriorated complex was demolished in late 2014, and its roughly 100-foot sign was carefully lowered. The owner intended to preserve the “TR” topper and “World Famous” section for possible restoration, but no completed public display has been confirmed. The marquee no longer greets highway traffic, though longtime travelers may remember the invitation: “No Stopping ’Til Tagus!” 11-26

For more, see Roadside Peek's Spotlight on the Tagus Country Theatre.

 

 

Charlie's Shoe Shop (Gone)
Visalia, CA
Photo courtesy Dave & Debra van Hulsteyn

Check out the old Charlie’s Shoe Shop sign in Visalia. This neighborhood repair business offered worn shoes another chance, with early advertisements promising “Shoes Repaired While You Wait” and guaranteed work. A practical stop before deciding that a favorite pair had walked its last mile.

Charles Z. Steinman, a Visalia native and World War II Army veteran, operated the shop for many years. The business began downtown before later moving to Mooney Boulevard. Charlie also played trumpet and led Charlie and Friends, continuing to perform into his 90s. Apparently repairing soles was only one way he kept people on their feet.

UPDATE: Charlie’s Shoe Shop has closed, and Steinman died in 2016 at age 96. The vintage sign is no longer displayed at either former location, and its whereabouts remain unknown. These photographs preserve a little reminder of the longtime cobbler and musician’s place in Visalia. 11-26

 

 

Dailey's Camera (Gone)
Delano, CA
Photo courtesy Dave & Debra van Hulsteyn

Along busy Main Street in Delano, check out the sign for Dailey’s Studio & Camera Shop. Cameras and photographs were the daily business at Dailey’s, so the name provided a little roadside wordplay for anyone paying attention.

Canadian-born photographer Nick C. Dailey established the shop in 1945. For decades, local customers could stop in for cameras, photography supplies, portraits, and other studio services. Nick remained part of the Delano community for most of his long life, passing away in 2011 at the age of 99.

UPDATE: Dailey’s Studio & Camera Shop has permanently closed. The building was later repurposed for other retail uses, including La Veracruzana, and the old camera shop sign has disappeared from the storefront. 09-26

 

 

Trailer Park
Bakersfield, CA
Photo courtesy Devil Doll

Check out this rather lonely Trailer Park sign standing by itself in an open Bakersfield lot. Perhaps trailers once gathered around it, but by the time of this photo, the sign looked like it was waiting for company. A few empty spaces and plenty of Central Valley sky only added to the deserted roadside scene.

Bakersfield once had numerous trailer courts along Union Avenue, Edison Highway, Golden State Avenue, and the other old routes leading through town. They provided inexpensive places to stay for highway travelers, farm workers, and oilfield families arriving in Kern County.

UPDATE: It is unknown whether the trailer park or its lonely sign still survives. 09-26

 

 

Mt. Zion Baptist Church
Bakersfield, CA
Photo courtesy Devil Doll

The neon sign still stands outside Mt. Zion Missionary Baptist Church in Bakersfield. Its lettering and cross have guided generations of worshipers toward the church along California Avenue.

Founded in 1886, Mt. Zion is the oldest African American Baptist congregation in Kern County. The congregation moved to its present location in 1954 after an earlier sanctuary was damaged in the 1952 earthquake.

UPDATE: Mt. Zion remains active, and its mid-century roadside sign still stands outside the church. It is unclear how often the neon is illuminated. 09-26

 

 

Seat Cover City (Gone)
Bakersfield, CA
Photo by RoadsidePeek.com

Welcome to Seat Cover City, established in 1953 and home to seat covers of all types. The main roadside sign advertised the business while another sign around the corner marked “Joe Gottlieb's Corner.” Two signs for one upholstery shop, but Joe Gottlieb was not exactly the quiet type.

Gottlieb specialized in custom seat covers made from vinyl, leatherette, plastic, and even denim. The shop opened during the days of big bench seats, when a new set of covers could completely change the interior of a family sedan or custom cruiser.

Welcome to Seat Cover City, established in 1953 and home to local legend Joe Gottlieb of "Come Down From the Pole Joey" fame.

 

Joe Gottlieb's Corner
Bakersfield, CA
Photo by RoadsidePeek.com

Joe was an author, aviator, and genuine Bakersfield character. The title of his memoir, Come Down from the Pole, Joey! or From Rags to Denim, recalled a publicity stunt in which he climbed a telephone pole to attract attention to the business. He was also known for closing the shop on Fridays to fly his airplane. After crashing in Mexico, he reportedly hiked for three days before being rescued. Now that is a long way to go for a Friday off.

UPDATE: Seat Cover City closed after Joe Gottlieb died in 2011. The building survives with other automotive businesses inside, while both exterior signs have been removed. The main Seat Cover City sign is awaiting restoration at the Kern County Museum. 09-26

 

 

Seabreeze (Gone)
Bakersfield, CA
Photo courtesy Devil Doll

The flowing neon script for Sea Breeze added a little seaside style to downtown Bakersfield. The business began as a fish and poultry market in the 1940s, providing fresh seafood long before it became common in local supermarkets. Sea Breeze later added a delicatessen and became especially popular for its fried shrimp, clam chowder, and English-style fish and chips.

UPDATE: The original Sea Breeze market and its later location are closed. The downtown building survives with a new use, but the neon script sign has been removed. 09-26

 

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© Copyright 1998-2026 Syd Nagoshi. All rights reserved. No portion of this document may be reproduced, copied or revised without written permission of the author.