Neon Signage

Follow the glow of Southern California’s roadside neon, with colorful lettering, flashing arrows, and familiar marquees that gave motorists something to look at after dark.

Roadside Signage

See what else turns up along Southern California’s roadsides, from old photo shop signs to unusual marquees that deserve another look. There’s always room for one more roadside find.

Googie Signage

Look for the starbursts, bold angles, and sweeping arrows of Googie signage. These space-age creations brought a little tomorrow to the roadside, with plenty of personality along the way.

Liquor Store Signage

Explore Southern California’s liquor store signs, from towering neon marquees to unusual roadside characters. A quick stop at the corner store sometimes comes with quite a view overhead.

Shopping Center Signage

Head back to the days when towering shopping center signs announced a whole afternoon of errands. Explore Southern California’s vintage marquees, built to catch shoppers’ attention long before the turn into the parking lot.

Roadside Cleaners

Take a look at Southern California’s vintage cleaners signs, where colorful lettering and familiar shirt-shaped marquees once reminded passing motorists about the laundry waiting at home.

Dairy Signage

Take a drive past Southern California’s roadside dairies, where milk bottles and old marquees advertised a convenient stop for the daily essentials. Picking up a carton of milk came with a little roadside scenery.

Fun Signage

Keep an eye out for the lighter side of roadside advertising, where a funny name, unusual figure, or unexpected message gives passing motorists a reason to smile.

Ghost Signage

Look along Southern California’s older walls for faded advertisements and forgotten business names. Sometimes a demolition or a missing billboard brings an old roadside message back into view.

Palm Springs Signage

Explore the signs of Palm Springs, where desert roadsides became a showcase for colorful lettering and mid-century design. There’s more to admire here than palm trees and mountain views.

San Diego Signage

Take a look at San Diego’s roadside signs, from waterfront businesses to neighborhood shops. These familiar marquees offer a little local character along the coast and farther inland.