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Googie Signage

 

Ban-Dar
Photo courtesy Georg Balandran

The angles on this Ban-Dar sign look somewhat like a tail fin to a jet.

 

 

Valley Plaza
Photo by RoadsidePeek.com

Many shopping centers marquees were built with the use of multiple pillars, space age looking cross centers, and balanced leg beams. Below are a few examples of such shopping center signage.

 

 

Flame Club
Northern California
Photo by RoadsidePeek.com

Much of the signage built during the space age era can be found with holes either at the base of the marquee or on the sign itself. These "weight saving" holes were thought to be an efficient use of material, since no structural rigidity was lost.

 

 

AutoZone
Photo by RoadsidePeek.com

Googie lettering, huge marquees, and boomerangs in place of arrows were also signs of the mid-century era. Below is an example of supermarket lettering.

 

 

Callan Realty
Photo by RoadsidePeek.com

One characteristic of "googie" signage is utilization of different types of shapes to make up a sign. For example, Simon Rents uses an oval, rectangle, and boomerang arrow to make up its marquee.

 

 

 

 

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© Copyright 1998-2017 Syd Nagoshi. All rights reserved. No portion of this document may be reproduced, copied or revised without written permission of the author.