Little Italy
San Diego, CA
Photo courtesy Bob Davidson

This sign for the Little Italy seems to be one of a more recent variety.

Pacific Liquor
El Cajon, CA
Photo courtesy M.C. Morrissey

Now this is a liquor store sign! Pacific Liquor on El Cajon Bl. sports a bottle pouring, you guessed it, liquor! Another roadside find in the great So Cal city of San Diego.

The Boulevard
San Diego, CA
Photo courtesy Bob Davidson

The huge neon lettering for The Boulevard shines prominently along a major street in San Diego.

Chito's Shoe Repair
North Park SD
Photo and info courtesy Larry Majercin

This small storefront for Chito's Shoe Repair in the heart of North Park has a wonderful animated neon cobbler elf on its front. The owners had the elf completely refurbished about 8 years ago. The elf is hammering the sole of a shoe.

Mission Federal Credit Union
San Diego, CA
Photos and info courtesy Larry Majercin

This site in the "Boulevard" neighborhood of San Diego, originally housed "Frank, The Train Man's model train shop. Frank relocated his business across the street when MFCU purchased the property about 20 years ago.

Mystery Liquor
San Diego, CA
Photo courtesy M.C. Morrissey

Yes, it is the legendary "Mystery Liquor" store off University Ave., in San Diego. Why is it labeled "mystery?" Is it because of the "mysterious" concoctions in the 'fridges just waiting to be gulped? Or is it the "mysterious" meats on sale? Or is it because the source of this neon sign is a "mystery?" Let's leave this a mystery.

The credit union designed their building to resemble a locomotive engine, complete with a wonderful mural on the rear of the building. The original neon sign from Frank's is one of the first 'moving' neon signs if memory serves correct. It was fully refurbished and still shines brightly every evening.

Photo and info courtesy Larry Majercin

1st & Ivy Market and Liquor
San Diego
Photo courtesy M.C. Morrissey

Just north of downtown in the Banker's Hill neighborhood of San Diego is the world famous (well, at least "local famous") 1st and Ivy Market and Liquor. Stop by to grab some munchies as you stand under the Lindbergh Field flight path. Not sure if this is a "liquor" store or "M.C.et?" According to an eyewitness, the vertical sign isn't sure either, alternating flashes between the two.