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Neon Signage Northern California


Bonesio Liquor
Santa Cruz, CA
Photo courtesy Devil Doll

How about this neon sign that features a neon arrow pointing the way into this liquor joint. Bonesio Liquor is open until 2am in Santa Cruz, CA.



Ben Lomond
Ben Lomond, CA
Photo courtesy Devil Doll

This neon sign for Ben Lomond is fittingly located at the front of the town of Ben Lomond in California.



Vasser Chevrolet
Napa, CA
Photos and info courtesy Adriene Biondo

Here are a couple of signs from the Jimmy Vasser Chevrolet in Napa, CA. Eye 'em, Try 'em, Buy 'em!" A vintage sign still right there on the car lot! 05-08

(Far left) A shot of the marquee standing in the lot

(Near left) The neon lettering



Westside Billiards
San Jose, CA
Photo courtesy Heather David

Westside Billiards in San Jose catches the eye of travelers looking for a short stop of pool or for a rest in a coffee shop. 07-08



Flamingo Hotel
Santa Rosa, CA
Photo courtesy Heather David

The Flamingo Hotel opened in June 1957.  After a near 20 year absence, the hotel’s spinning neon bird was returned to its perch on top of an 85-foot pedestal sign in May 1997. 09-08



Dr. Wilkinson's Hot Springs
Calistoga, CA
Photo courtesy Dave & Debra van Hulsteyn

The glow from this great neon sign at Dr. Wilkinson's Hot Springs resort is a real eye-catcher at dusk in Calistoga. 09-08




Cole's Markets
Pleasantville, CA
Photo courtesy Scott Strickland

This sign for the Cole's Markets in Pleasantville, CA is a real neon delight. The marquee has a nice script lettering for "Cole's" contrasting with the rest of the sign, including the starburst apostrophe. Of course the neon on the sign was fully working when this photo was taken. 10-09









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